Frequently asked questions
Which ad platforms does Sidestep support?
Meta Ads (Facebook & Instagram) and Google Ads. You connect your accounts via secure OAuth — Sidestep never sees your password, and you can revoke access from Meta or Google at any time.
Is Sidestep for agencies or in-house teams?
Both. Agencies use Sidestep to manage multiple client accounts from one workspace with team-level reporting. In-house teams use it to consolidate dashboards, share visibility, and reduce tool-switching.
Does Sidestep AI use my real account data?
Yes. AI copy, keyword, and RSA recommendations are built from your connected account data and brand context, not from generic templates.
How long does setup take?
Only as long as it takes to connect your accounts. You authorize Meta and Google via OAuth, and Sidestep syncs your campaigns, ad sets, and performance data automatically — nothing to install or configure.
Can I try Sidestep before committing?
Yes. Every new account gets a 14-day free trial with full Pro access — no credit card required. After the trial you can choose Starter, Pro, or Agency.
Do I need to replace Ads Manager completely?
No. Sidestep publishes Meta ads into your existing campaigns and ad sets, so everything still shows up in Ads Manager, and it connects Google Ads for monitoring and optimization. Use Sidestep for building, monitoring, and optimizing, and keep Ads Manager for anything else.
What makes Sidestep different from using ad platforms plus spreadsheets plus ChatGPT?
Sidestep combines ad creation, cross-platform analytics, and AI optimization in one workspace — all connected to your live data. No exporting, no copy-pasting, no switching between five tabs.
