Launch: Build in batches, publish in one go
Get ads live without clicking through Ads Manager one field at a time.
Meta Bulk Ad Builder: https://sidestepads.com/features/bulk-ad-builder
- Meta Bulk Ad Builder (Meta) — Build up to 100 Meta ads at once in a spreadsheet-style builder, then publish the whole batch.
- Campaign & Ad Set Builder (Meta) — Set up campaigns and ad sets, from objective and budget to audience, schedule and placements.
- Google Search Ad Builder (Google) — Turn an ad group's keywords and landing page into a full search ad: up to 15 headlines and 4 descriptions, published paused for your review.
- Ad Templates (Meta & Google) — Save winning ads, carousels and search ads included, and start the next launch from them.
- Audience Presets (Meta) — Save locations, demographics, interests and custom audiences as one-click targeting presets.
- Import Existing Ads (Meta) — Pull any live Meta ad into the builder with every field filled in, then spin up variations.
- Google Drive — Pick images and videos straight from Google Drive, shared drives included. No download, no re-upload.
Manage: Make changes without switching platforms
Budgets, statuses and settings for every connected account, edited where you already are.
- Automations (Meta & Google) — Write rules on CPA, ROAS, spend and more. When one matches, Sidestep pauses, creates a task or notifies you.
- Status Changes (Meta & Google) — Pause or enable campaigns, ad sets, ads and Performance Max asset groups from your performance tables.
- Budget Edits (Meta & Google) — Adjust daily and lifetime budgets in Sidestep and the change lands on the platform.
- Edit Live Ads (Meta) — Change names, budgets, bids, targeting, schedules and attribution on live campaigns and ad sets.
Monitor: See what needs attention first
Every account's numbers in one place, with the problems surfaced instead of buried.
- Portfolio Snapshot (Meta & Google) — Start the day with accounts sorted into Needs Attention, Watch List and Opportunities, judged against your goals.
- Portfolio Overview (Meta & Google) — Spend, results, CPA and ROAS for every connected account in one view, with unusual CPAs flagged.
- Performance Tables (Meta & Google) — Drill from campaign to ad set to ad, with custom date ranges and period-over-period comparison.
- Trend Overview (Meta & Google) — CPA over 30, 14, 7 and 3 days, yesterday and today, side by side, so a shift shows before it costs you.
- Performance Alerts (Meta & Google) — Set thresholds on spend, CPA, ROAS, CTR and more for each campaign, and hear about it when one is crossed.
- Scheduled Reports (Meta & Google) — Portfolio, performance, trend and alert reports emailed to you or your clients, daily or weekly.
- Custom Columns & Formatting (Meta & Google) — Build formula columns like blended ROAS and colour-code any metric so good and bad numbers stand out.
Optimize: AI that knows your accounts
Recommendations built on your live data, brand and goals. You review, then apply.
- Ask Sidestep AI (Meta & Google) — Ask about your accounts in plain English. Answers draw on your live data, goals and recent changes.
- Keyword Optimizer (Google) — Find wasted search terms, then pause keywords, add new ones and add negatives. Review first, apply in one click.
- Search Ad Analyzer (Google) — Uses Google's asset ratings and Ad Strength to suggest stronger headlines and descriptions, then applies them.
- AI Ad Copywriter (Meta & Google) — Primary text, headlines and descriptions in your brand's voice, written from your brand context and the creative itself.
- AI Image Generator — Generate ad images from a prompt in square, portrait and story sizes, with style presets and your product photos.
- Brand Context — Scan your website once. Every AI feature then writes and analyzes with your voice, offers and audience.
- Account Goals (Meta & Google) — Set each account's goal (lead cost, lead volume or ROAS) and target CPA; Sidestep judges performance against it.
Collaborate: Keep the team and the work together
Tasks, notes and access live next to the accounts they're about, not in another tool.
- Tasks — A task board for ad work, by account, due date or priority, with checklists, templates and @mentions.
- Notes — Pin notes to an account or campaign so the reason behind every change stays with it.
- Team Access & Roles — Invite teammates as owner, admin, editor or viewer, with every client account in one workspace.
- Notifications — Alerts, @mentions and due tasks in one inbox, one click from the source.
- Activity Log — See who changed what, and when, across the workspace.
Pricing
Every new account starts with a 14-day free trial with full Pro access — no credit card required. Plans start at $39/mo; every feature is included on every plan and capacity scales by tier. A separate 30-day money-back guarantee covers your first subscription payment.
- Starter — $39/mo ($374.40/yr billed annually): 3 connected ad accounts (Meta + Google Ads combined), 1 team seat, 150 AI credits a month, 10 ads per bulk publish, 30 ads per 24 hours. Solo advertisers running their own accounts.
- Pro — $99/mo ($950.40/yr billed annually): 15 connected ad accounts (Meta + Google Ads combined), 3 team seats, 600 AI credits a month, 50 ads per bulk publish, 150 ads per 24 hours. Freelancers, consultants and growing teams.
- Agency — $399/mo ($3,830.40/yr billed annually): 100 connected ad accounts (Meta + Google Ads combined), 10 team seats, 3,000 AI credits a month, 100 ads per bulk publish, 1,000 ads per 24 hours. Agencies running a full client roster.
Frequently asked questions
Are all features included on every plan?
Yes. Every plan includes every feature. Plans differ only in capacity: connected ad accounts, team seats, ads per bulk publish, ads per 24 hours and monthly AI credits.
Which features work with Google Ads?
Monitoring, budget and status changes, alerts, reports, Automations and the AI tools work across Meta and Google Ads. The Google Search Ad Builder, Keyword Optimizer and Search Ad Analyzer are built for Google. The Bulk Ad Builder and campaign builder publish to Meta.
Does AI change my campaigns without asking?
No. Keyword Optimizer and Search Ad Analyzer suggestions apply only after you approve them, and the Google Search Ad Builder publishes ads paused. Ask Sidestep AI reads your data but never edits your accounts. Automations act only on rules you write.
How do AI credits work?
Each plan includes a monthly allowance of Sidestep AI credits (150, 600 or 3,000 by plan) that the AI features draw from. You can buy top-up packs at any time.
